Anurag Shastri

Product Designer & Visual Artist

Anurag Shastri

Product Designer & Visual Artist

Anurag Shastri

Product Designer & Visual Artist

Anurag Shastri

Product Designer & Visual Artist

Flipkart Plus

Product Design, Motion Design & Brand Design (2023)

Simplified loyalty: Flipkart's strategy to enhance loyalty membership

Project Duration

3 Months


Services Provided

Packaging Design, Illustration, Print Production, Branding


Platform

App & Marketing Physical Collaterals


Overview

To counter the de-growth of high TPC customers, Flipkart revamped their loyalty membership by tiering the membership, reducing the barrier for eligibility & emphasising on the value provided through the membership.



Project Duration

3 Months


Services Provided

Packaging Design, Illustration, Print Production, Branding


Platform

App & Marketing Physical Collaterals


Overview

To counter the de-growth of high TPC customers, Flipkart revamped their loyalty membership by tiering the membership, reducing the barrier for eligibility & emphasising on the value provided through the membership.



Project Duration

3 Months


Services Provided

Packaging Design, Illustration, Print Production, Branding


Platform

App & Marketing Physical Collaterals


Overview

To counter the de-growth of high TPC customers, Flipkart revamped their loyalty membership by tiering the membership, reducing the barrier for eligibility & emphasising on the value provided through the membership.



The objective was to market Plus as a low-barrier free membership while positioning the membership as a value-centric membership.