Anurag Shastri Portfolio

I'm Anurag Shastri, a strategic product designer & visual artist with a fervent desire to craft beloved brand experiences and I'm currently delving into realms like 3D visual & motion design, immersive computing, Gen AI, and marketing to improve my proficiency in the same.

I currently lead user retention initiatives at Flipkart. Some of my notable work over the last year includes revamping Flipkart Plus, the loyalty program that rewards users for their purchases and launching Flipkart VIP, a paid membership meant to provide power users exemplary rewards for their trust on Flipkart. I'm currently working on revamping the Account page & improving the experience of SuperCoins - the reward currency on Flipkart.

Previously, I worked with TING Works & Vodafone Idea™ through Lollypop Design Studio, where I led design projects spanning domains like e-commerce, manufacturing, logistics, and entertainment.

I'm a HFI™ Certified Usability Analyst with a Product Management certificate from the Indian School of Business and a User Experience Nanodegree from Udacity. I completed my undergrad in Technology while majoring in Information Technology.

Years of experience

20+

Projects completed

90%

Client satisfction

Awards

Experience

2022 - Present

Flipkart

Product Designer II

I've been leading user retention initiatives for Flipkart E-Commerce since 2023. Some of my notable work has been - revamping Flipkart Plus (loyalty programme), launching Flipkart VIP (paid membership), and I'm currently working on improving the experience of SuperCoins (reward currency) while also revamping the Accounts page. I've contributed to 10+ projects across the following themes - User Retention, Growth, Design Systems & Citizenship. I've been lauded as a “Go-getter” & a master collaborator with a track record in building 0 to 1 products & improving the experience of released ones.

2022 - Present

Flipkart

Product Designer II

2021 - 2022

Lollypop Design

Assoc. Senior UX Designer

During my tenure at Lollypop Design, I primarily worked with Vi (Vodafone Idea) and led the redesign of the L0 navigation & the homepage of the Vi App, and the launch of the 3rd-party integration of Hungama Music with Vi & Vi Rise. I've also worked on multiple design pitches with Lollypop converting three.

2021 - 2022

Lollypop Design

Assoc. Senior UX Designer

2020 - 2021

TING Works

Senior UX Designer

I headed design projects spanning multiple domains (fintech, e-commerce, manufacturing, logistics & entertainment) while supervising the visual design team in the digital experience charter.

2020 - 2021

TING Works

Senior UX Designer

I headed design projects spanning multiple domains (fintech, e-commerce, manufacturing, logistics & entertainment) while supervising the visual design team in the digital experience charter.

2020

Tatvartha Health Pvt. Ltd.

Junior Designer

During my tenure at Traya, I presented research-driven, user-centred designs for Traya website’s homepage & “Hair Quiz”. I also delivered a variety of digital media (social media creatives, promotional video ads, animations & more) for marketing & advertising purposes and designed an editorial magazine cataloguing nutritionist-approved diet plans.

2020

Tatvartha Health Pvt. Ltd.

Junior Designer

2018 - 2020

Self-Employed

Freelance Multidisciplinary Designer

I've freelanced as a UX/UI designer and designed websites & web platforms in the domains of healthcare, advertising & digital media. As a visual designer, I also designed logos, posters, brochures, social media creatives, creatives for billboards & other media.

2018 - 2020