Anurag Shastri

Product Designer & Visual Artist

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Anurag Shastri

Product Designer & Visual Artist

Home

Portfolio

About

Say Hello

Anurag Shastri

Product Designer & Visual Artist

Home

Portfolio

About

Say Hello

Anurag Shastri

Product Designer & Visual Artist

Flipkart VIP

Service Design, Brand Design & Motion Design (2023)

View detailed case study

View detailed case study

Creating a membership brand centred on convenience & value

Project Duration

7 Months


Services Provided

Product Design, Brand Design, Visual & Graphic Design, Motion Design & Product Management


Platforms

App, Marketing Physical Collaterals & BAU Delivery Box


Overview

To counter the de-growth of high TPC customers, build market share in metro cities & rival the convenience that Amazon Prime provides Prime customers, Flipkart crafted a membership product that provided members value & convenience benefits.

The intent was to create a brand & product experience that is easy to comprehend & doesn’t resolve to any dark pattern to influence conversion metrics.

Project Duration

7 Months


Services Provided

Product Design, Brand Design, Visual & Graphic Design, Motion Design & Product Management


Platforms

App, Marketing Physical Collaterals & BAU Delivery Box


Overview

To counter the de-growth of high TPC customers, build market share in metro cities & rival the convenience that Amazon Prime provides Prime customers, Flipkart crafted a membership product that provided members value & convenience benefits.

The intent was to create a brand & product experience that is easy to comprehend & doesn’t resolve to any dark pattern to influence conversion metrics.

Project Duration

7 Months


Services Provided

Product Design, Brand Design, Visual & Graphic Design, Motion Design & Product Management


Platforms

App, Marketing Physical Collaterals & BAU Delivery Box


Overview

To counter the de-growth of high TPC customers, build market share in metro cities & rival the convenience that Amazon Prime provides Prime customers, Flipkart crafted a membership product that provided members value & convenience benefits.

The intent was to create a brand & product experience that is easy to comprehend & doesn’t resolve to any dark pattern to influence conversion metrics.

To market VIP through the PLG strategy, target mid to high TPC customers who would (educated assumption) appreciate the offerings at a ₹499 price point, keep comprehension simple & craft for maximum visibility & awareness inside the app, post-order experience and through social media outlets & OOH advertising.