Anurag Shastri Portfolio

With more partnerships, Vi’s approach apart from improving it’s service was to increase the value provided to the customer base by providing free/trial memberships to partner products within the app - something we had to solve for.
The homepage’s design is very functional and does not allow for much engagement except wrt prepaid/postpaid status changes. New partnerships through Hungama Music & Vi Rise would create engagement avenues which compelled us to rethink the navigation structure of the homepage & it’s non-scrollable design.
From a business perspective, there is little to zero space to have ad revenue generation avenues except the banner rail.

Project Duration

7 months

Services Provided

Product Design, UX Writing & UX Research

Problems

With more partnerships, Vi’s approach apart from improving it’s service was to increase the value provided to the customer base by providing free/trial memberships to partner products within the app - something we had to solve for.
The homepage’s design is very functional and does not allow for much engagement except wrt prepaid/postpaid status changes. New partnerships through Hungama Music & Vi Rise would create engagement avenues which compelled us to rethink the navigation structure of the homepage & it’s non-scrollable design.
From a business perspective, there is little to zero space to have ad revenue generation avenues except the banner rail.

Project Duration

7 months

Services Provided

Product Design, UX Writing & UX Research

Problems

With more partnerships, Vi’s approach apart from improving it’s service was to increase the value provided to the customer base by providing free/trial memberships to partner products within the app - something we had to solve for.
The homepage’s design is very functional and does not allow for much engagement except wrt prepaid/postpaid status changes. New partnerships through Hungama Music & Vi Rise would create engagement avenues which compelled us to rethink the navigation structure of the homepage & it’s non-scrollable design.
From a business perspective, there is little to zero space to have ad revenue generation avenues except the banner rail.

Solution

We decided to redesign the homepage & create a larger canvas customers to scroll through while also subtly nudging customers to access the new partner integrations on the Vi™ App.

Have a dream project?

Let's turn your vision into awe-inspiring reality. Start your journey today towards a distinctive brand presence and an unforgettable experience.

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Have a dream project?

Let's turn your vision into awe-inspiring reality. Start your journey today towards a distinctive brand presence and an unforgettable experience.

Let's talk

Have a dream project?

Let's turn your vision into awe-inspiring reality. Start your journey today towards a distinctive brand presence and an unforgettable experience.

Let's talk

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